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May 19, 2024

Gold Alliance Reviews: Are They Legit? My Honest Take

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Hi. Welcome to my Gold Alliance review.

Today, we’ll look at the prominent gold IRA company and figure out if it is worth your time.

Although Gold Alliance has been in existence for more than 45 years, it has recently emerged as a prominent participant in the precious metals business. The precious metals investing partner has successfully built a highly loyal and trusting customer base over a period of ten years or more.

However, what is the main factor that has led to the company gaining such attention and recognition? Does it genuinely align with the most reputable investing partners in the precious metals business in terms of dependability?

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I have reviewed countless investing firms. So, I thought it would be best that I reviewed Gold Alliance as well.

In this review, I’ll go through their pricing, fees, product catalog as well as different Gold Alliance reviews.

After all, you might ask that it could be another company that thrives by relying on a seemingly strong but ultimately empty team of experts, who encounter more obstacles than successes.

I have gone through all the different aspects of this company. So, let’s dive right into it:

The Best Gold IRA Companies In 2024

Before I get started with this review, I want to inform you that I have reviewed dozens of precious metal IRA companies over two decades, and I have curated a list of the top 6 gold IRA companies in 2024. I highly recommend reading this article before proceeding with an IRA transfer.

The #1 Best Gold IRA is Augusta Precious Metals, with its A+ rating from Better Business Bureau, hundreds of 5-star reviews, and lifetime account support. Read my review on Augusta Precious Metals, or visit the official Augusta website to learn more. 

About Gold Alliance:

Gold Alliance was established by Joseph Sherman, Kevin Troy, and Fred Abadi. Its present headquarters are located in Reno, Nevada.

Joseph, the CEO, hails from a diligent family of bakers and has a background as a founding member of the Precious Metals Retail Association (PMA). While Kevin Troy had a successful career as a senior associate software engineer, Fred Abadi excelled as a business operations leader.

Gold Alliance homepage

Although they pursued various career paths, all three individuals ultimately shared a basic goal: to assist the public in achieving protection and performance by diversifying their retirement assets away from the excessive influence of Wall Street and banks.

After a period of time, Gold Alliance has successfully established itself as one of the leading organizations in the precious metals sector.

They are famous for Gold IRA services, earning an A+ rating on the Better Business Bureau. According to my own experience of dealing with them, I have found several compelling reasons why Gold Alliance should be your preferred investing partner for gold IRAs.

One thing is obvious: their transparency has helped them build a solid reputation.

The organization takes satisfaction in assisting diligent Americans in purchasing physical precious metals. More particularly, they help those who are independent of the influence of banks and Wall Street.

Consistently educating their consumers about sensible gold investments has been a key factor in winning over investors and continues to be a fundamental aspect of their success.

Gold Alliance Products:

Gold Alliance provides consumers with an extensive selection of precious metals for investment in their precious metals IRA account. These comprise coins and bullions made of gold, silver, platinum, and palladium. In addition, the organization also provides coins from the royal mints of other countries such as Canada and Australia. Gold Alliance’s official website features a variety of coins, such as:

  • Australian Striped Marlin weighing 0.25 ounces, made of gold.
  • Australian Osprey Gold Coin, weighing ¼ oz
  • Canadian Polar Bear Gold Coin, weighing ¼ ounce
  • The Silver Canadian White Falcon weighs 1.5 ounces.

Based on my extensive experience in the precious metals sector, I can confidently state that the company’s diverse selection of coins provides numerous investment opportunities for portfolio diversification.

Due to the growing unpredictability of bond and stock prices, having a diversified portfolio might help ensure a more stable financial future.

Also, keep in mind that Gold Alliance offers both IRA-eligible and ineligible products.

If you purchase from them, you’d need to consult with one of their experts. This way, you can avoid adding any ineligible coins and bars to your gold IRA.

After all, adding ineligible products can lead to severe penalties.

Due to this, companies like Augusta Precious Metals and Noble Gold focus heavily on educating investors.

Firstly, it is important to note that only gold and silver coins are permitted to be included in your Self-Directed Individual Retirement Account (SDIRA).

Gold Alliance Fees:

Although the organization is commendable for its transparency and speed in managing your finances, we did identify a little flaw in its overall operations. The company fails to provide a transparent assessment or illustration of the total expenses associated with transferring your investments to the company’s precious metal Individual Retirement Account (IRA).

However, the organization asserts that it will provide full disclosure of all fees to the user upon contacting the company through their authorized phone number and being given a customer service representative.

The Useful Buyback Assurance:

The prices of gold and silver are subject to periodic fluctuations, which may necessitate a reassessment of your investment strategies based on market conditions and your financial objectives. Gold Alliance has a thorough understanding of this.

Indeed, the company has a specialized team of professionals that guide you through the full buyback program. This program involves selling your assets back to the company when necessary.

In addition, Gold Alliance provides investors with highly precise market rates, guaranteeing a swift and effortless exit from any investments made with the company.

Gold Alliance is among the rare precious metal dealers that provide a comprehensive money-back guarantee to their consumers in the event that they are dissatisfied with the company’s service. The money-back promise is only applicable within the initial 7 days of purchasing their services.

In spite of my extensive years of expertise in the industry, I have not encountered a precious metals company that offers a complete reimbursement of funds. Believe me when I say that this is an exceptional incentive that should inspire you to conduct your gold and silver investments with Gold Alliance.

Best Gold IRA Companies I’ve Worked With Yet (In 2024)

If you’re seriously looking to invest in precious metals or open a gold IRA, these are the companies I believe you should go with. My experiences with all 3 of them have been excellent.

Augusta Precious Metals (Best for Investments Over $50,000)

Augusta Precious Metals ranks as the #1 gold IRA company in the US. And that’s for good reason.

They have some of the best product catalogs with gold, silver, platinum, and palladium products to offer. But the main highlight is their dedicated web conference and the added focus on client education.

Augusta has an A+ rating on BBB, 1000+ client testimonials, and has been awarded “Most Transparent Company” in 2023 by Investopedia.

No other company puts as much focus on educating their clients about the different aspects of gold IRAs as they do.

My own experience with them was amazing to say the least.

However, their minimum investment requirement is $50,000 which limits the number of people who can open a gold IRA with them. Still, if you have the budget, you shouldn’t look elsewhere.

Goldencrest Metals (Best for Gold Investments)

Run by an actual financial advisor, Goldencrest Metals is another reliable name in the gold IRA industry.

Although they seem new, the team behind the company has been in the finance sector for decades. You would be surprised to see the level of expertise and knowledge these guys have.

My interaction with them was eye-opening. I learned a lot about precious metals through Goldencrest Metals.

That’s why they are my 2nd best suggestion for those interested in gold IRAs.

Preserve Gold (Best Customer Support)

Preserve Gold is a well-established name in the precious metals industry now.

I have talked to several of their clients and all of them praise their excellent support staff. The level of attentiveness and care I noticed there was surprising.

Preserve Gold is one of the few companies that, I can say with confidence, are 100% client-focused.

You’d love to talk to them if you’re new to precious metals investing.

Does Gold Alliance Perform IRA Rollovers?

I have just stated that the primary focus of Gold Alliance is to offer you lucrative gold and silver Individual Retirement Accounts (IRAs). In order to fulfill this objective, precious metal dealers employ a sufficient number of professional customer care representatives who provide valuable guidance to their IRA investors.

Bear in mind that before you get in touch with any precious metals dealer, you browse your options. There are many great companies in the market.

The first step in initiating a rollover is to establish a self-directed Individual Retirement Account (IRA). This particular sort of investment allows for the inclusion of precious metals in a distinctive manner. An account custodian is required to establish the SDIRA. A licensed business or individual, known as an account custodian, is responsible for overseeing and managing your retirement account and assets. Gold Alliance partners with three organizations that provide SDIRA custodianship. They are:

  • Equity Trust
  • Preferred Trust
  • Goldstar Trust

Understanding Gold IRA Rollovers

Gold IRA rollovers include moving funds or assets from existing retirement accounts to a gold Individual Retirement Account (IRA) that specifically invests in physical gold or other authorized precious metals. This strategy allows individuals to broaden their retirement investment portfolios by incorporating gold, which is widely acknowledged as a secure asset that may safeguard against inflation and economic volatility.

A gold IRA is essentially the same as a standard and Roth IRA, with the key difference being that it holds tangible precious metals instead of intangible assets like stocks or bonds. There exist two primary categories of gold Individual Retirement Accounts (IRAs):

A Traditional Gold IRA allows for tax-deductible contributions, but withdrawals made during retirement are subject to taxation.
The Roth Gold IRA allows for post-tax contributions and tax-free withdrawals during retirement.

Qualifications for Gold IRA Rollovers

The eligibility for a gold IRA rollover is primarily governed by the type of retirement account that you currently possess. Many retirement accounts are eligible for a rollover into a gold Individual Retirement Account (IRA), which includes:

  • Traditional IRAs
  • Roth IRAs
  • 401(k)s
  • 403(b)s
  • Thrift Savings Plans (TSPs)
  • Simplified Employee Pension (SEP) IRAs
  • Savings Incentive Match Plan for Employees (SIMPLE) IRAs

Types of Gold IRA Rollovers

There are two primary methods for performing a gold IRA rollover:

  1. Direct Rollovers: This strategy entails transferring cash directly from your existing retirement account to your gold IRA without first paying you. Direct rollovers are simple and avoid tax withholding concerns because the funds are transmitted directly between custodians.
  2. Indirect Rollovers: With this technique, you receive a dividend from your current retirement account, which you must transfer into your gold IRA within 60 days. Indirect rollovers allow you to act as a middleman in the transfer process. However, there is a key caveat: if the rollover is not completed within 60 days, the payout may be subject to taxes and penalties. In addition, your plan administrator may withhold 20% of the payout for taxes, which you must pay for out of pocket in order to complete the entire rollover amount.

I noticed that with Gold Alliance, you don’t need to fret about the technical details.

The company takes care of the necessary technicalities. Moreover, they focus on answering all your doubts and queries.

Plethora of Free Resources for Investors:

Gold Alliance offers a range of client resources and an informative blog aimed at helping investors make informed decisions about their precious metals investments. Here are some key features:

Client Resources

  1. Educational Guides and Kits: Gold Alliance provides comprehensive educational guides and information kits that cover the basics of investing in precious metals, including how to set up a Gold IRA, the benefits of diversifying with gold and silver, and the steps involved in rolling over an existing retirement account into a Gold IRA.
  2. Market Updates: Clients can access regular updates on the precious metals market, including current and historical prices of gold and silver. These updates help investors stay informed about market trends and make timely investment decisions.
  3. Calculators: The website offers easy-to-use calculators that help clients estimate potential returns on their precious metals investments and understand the impact of market fluctuations on their portfolios.
  4. Customer Support: Gold Alliance emphasizes personalized customer service, with representatives available to answer questions, provide guidance on investments, and assist with account setup and management.


Gold Alliance’s blog features a variety of articles and posts aimed at educating investors about the precious metals market and investment strategies. Topics covered include:

  1. Investment Strategies: Articles provide insights into effective investment strategies, the benefits of diversifying with precious metals, and tips for managing a Gold IRA.
  2. Market Analysis: The blog offers detailed analyses of market trends, economic factors influencing precious metals prices, and forecasts to help investors make informed decisions.
  3. Guest Posts: The blog occasionally features posts from industry experts and guest writers who share their knowledge and perspectives on precious metals investing.
  4. Asset Protection: Posts discuss the importance of protecting retirement savings from economic downturns and how precious metals can act as a hedge against inflation and market volatility.
  5. Company News: Updates about Gold Alliance’s services, new offerings, and company milestones are also shared to keep clients informed about the company’s growth and initiatives.

These resources and the blog collectively aim to empower clients with the knowledge and tools needed to make sound investment decisions and maximize the benefits of their precious metals investments.

Gold Alliance Reviews and Complaints:

While doing research for this review, I realized that I must share other Gold Alliance reviews as well.

They will help you understand what it’s like to work with this company.

In addition, they can help you determine if they are truly worth your time or not.

Ratings of Gold Alliance on BBB, Trustpilot and Trustlink

Better Business Bureau (BBB)

Gold Alliance has an A+ rating from the BBB. This high rating reflects their commitment to resolving customer complaints and maintaining transparent business practices. The company has been accredited by the BBB since 2017 and has a near-perfect customer review score of 4.95 out of 5 stars based on 123 customer reviews. Additionally, they have closed 3 customer complaints in the past three years, demonstrating their responsiveness to customer issues.


On Trustpilot, Gold Alliance holds an excellent rating of 4.8 out of 5 stars from 57 customer reviews. Customers have praised the company for its helpful and informative staff, ease of setting up a gold IRA, and overall positive experience with the company’s services.


Gold Alliance also has a strong presence on TrustLink, where they have a 5-star rating based on 2 reviews. Customers have highlighted the knowledgeable and friendly staff, as well as the security and peace of mind they feel by diversifying their assets through Gold Alliance.

These high ratings across multiple platforms indicate that Gold Alliance is a reputable company with a strong track record of customer satisfaction and reliable service in the precious metals investment industry.

Here are some snippets of Gold Alliance reviews from various platforms:

Gold Alliance review

Here, the reviewer highlights that the sales reps were patient, answered their many questions, and were very pleasant.

Also, they add that they both took the time to explain everything in great detail, making sure it was easy to understand.

Lastly, they add that the entire process was stress-free and went smoothly from beginning to end.

You’ll find plenty of similar Gold Alliance reviews online.

Here’s another example:

Billy highlights that the customer service at Gold Alliance was great. Like the previous reviewer, he also praises the prompt responses and knowledgeable staff.

Moreover, he highlights that setting up the payment and getting the product was quite easy.

He ends the review by thanking the company for the great experience.

Are There any Gold Alliance Complaints?


I didn’t find any significant complaints against this gold IRA company.

Almost all of the reviews praised the company for its services and products. Although there were a few Gold Alliance complaints, they weren’t anything major.

Most of them focus on delayed shipments. However, those issues are primarily related to the delivery partners of Gold Alliance and rarely with them.

However, you should always look into a company’s reviews and complaints before doing business with them.

If you’re interested, you can also read up on Advantage Gold reviews and Boston Bullion reviews.


Gold Alliance has been operating in the precious metals sector for more than twenty years, but it has only recently emerged as a significant force in the industry. This finding is particularly astonishing, given the company’s extensive array of commendable characteristics.

Nevertheless, although it is a dependable partner for investing in gold, we suggest scheduling a contact with one of their customer service experts to ascertain the precise fees, if applicable.

Nevertheless, I trust that my assessment was sufficiently thorough to assist you in making a more informed investment selection that aligns with your specific objectives and goals.

Before you make any decisions, I suggest browsing more options.

This way, you can be certain of your decision. After all, you might miss out on some great deals if you don’t know what else the market has to offer.

Kevin Ashton

I am Kevin J. Ashton, a British technology pioneer best known for coining the term "Internet of Things" (IoT). My work focuses on networked sensors and their transformative applications across industries. I introduced the IoT concept in 1999 while at Procter & Gamble, envisioning a world where sensors connect the physical world directly to the internet. I founded the Auto-ID Center at MIT, where I helped develop global standards for RFID and other sensor technologies. I am also the author of "How to Fly a Horse: The Secret History of Creation, Invention, and Discovery," a book that debunks the myths surrounding creative work and emphasizes a practical approach to innovation. As a speaker and consultant, I address topics related to innovation and digital transformation, aiming to inspire practical, impactful problem-solving.

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